Insights & Recommendations for Pfizer

1. Highest Revenue Generators:

   • The top revenue comes from the Vaccines category, led by Prevnar 13. Pfizer should consider scaling up production and promotional campaigns in this area.

2. Top Profit Margins:

   • Men’s Health and Cardiovascular medications (e.g., Viagra, Eliquis) have strong profit margins. These should be strategic priorities.

3. Seasonal Trend Detected:

   • Sales peak in Q3 (July–September), possibly due to seasonal illnesses or bulk orders by institutions. Launching promotions around this period can amplify revenue.

4. Customer Segment Focus:

   • Hospitals contribute the most to total revenue among all customer types. A focused sales strategy on hospitals could yield higher returns.

5. Underperforming Categories:

   • Some categories like Pain Relief show low overall profit and revenue. Consider revisiting pricing, distribution, or demand factors.